Copy-and-send examples
Simple reminder
Hi [First Name] — just a quick reminder in case you didn’t get a chance to leave a review after your service. If you’d like to, here’s the link: [Review Link]. Thanks again!
Very short
Quick follow-up, [First Name] — if you have a minute, we’d still appreciate your feedback here: [Review Link]. Thank you!
No-pressure version
Hi [First Name], no pressure at all — I just wanted to resend the review link in case the first message got buried: [Review Link]. Thanks again for your business.
Local-business version
Hi [First Name] — one quick follow-up from us. Reviews help a small local business like ours a lot. If you’d like to share your experience, here’s the link: [Review Link].
After a compliment
Thanks again for the kind words about your service, [First Name]. If you’d be willing to share that feedback on Google too, here’s the link: [Review Link]. We appreciate it!
When to send it
Give the customer some space after the first request. A reminder several days later is usually more natural than sending another message the same day. If there is still no response, leave it there.
A few things that help
- Make the reminder shorter than the original request.
- Acknowledge that the first message may simply have been missed.
- Do not guilt the customer or imply they owe you a review.
- Do not send repeated reminders.
- Stop review requests while any complaint or unresolved service issue is active.
If this becomes repetitive
Automate the reminder, not the relationship
If review follow-up is becoming another recurring admin task, automation may be worth testing. The message should still feel like it came from the business the customer actually hired.